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Marketing Adaptation

about this

Client

Foodland (Sobeys)

Year

2014

Medium

Print ad

summary

As part of their summer 2014 campaign, the Foodland grocery chain created a series of print ads focusing on food-related outdoor activities (BBQ, campfire) with recipes to match.

partials of work

Foodland (Sobeys)

There is no equivalent expression to "Banana Boat" in French. I instead opted to reference a well-known French Canadian legend about a magical flying canoe called "chasse-galerie".

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